Trying To Sell You More Crap Subliminally – Neuromarketing Lets Advertisers Inside Your Brain

Neuromarketing Lets Advertisers Inside Your Brain
Neuromarketing Lets Advertisers Inside Your Brain

Neuromarketing companies, including Canada-based Brainsights, are letting advertisers inside your brain to find out what types of messaging tap more deeply into the desires of consumers on a subconscious level. The technology maps brainwaves to find which ads make consumers more likely to buy a product or service. Brainsights has worked with Coors Light, Under Armour, Microsoft and Captain Morgan since its commencement two years ago. We look at the story on the Lip News with Nik Zecevic and John Fenoglio.


http://business.financialpost.com/new…